Compete With Bigger Companies

Compete With Bigger Companies

How Small Businesses Can Outrank National Chains (And Why You Don’t Need a Massive Budget) There’s this assumption that a lot of small business owners have—that they can’t possibly compete with big companies online. The national chains have huge...

You Build Long-Term Visibility and Authority

Building Long-Term Visibility and Authority: Why SEO Is an Asset, Not an Expense There’s this moment that happens with SEO—usually around month eight or nine—where something clicks. You’ve been investing consistently, watching your rankings slowly improve,...

You Get Found by People Who Are Ready to Buy

Why Being Found by Ready-to-Buy Customers Changes Everything for Your Business There’s something quite powerful about the moment someone types “emergency plumber near me” into Google at 11pm on a Tuesday. They’re not researching. They’re...
Beyond the hype: real-world impacts of AI in the last year

Beyond the hype: real-world impacts of AI in the last year

Skynet hasn’t taken over…yet. When I wrote this article last year (and no, I can’t believe I’d written it over a year ago, I thought I’d published it just before Christmas. Doesn’t time fly?), I was trying to offer a positive spin on the whole AI thing and pushing...